• Discover. Understand. Connect.

    Systematic research among customers and prospects unearths opportunities and how to secure them, identifies challenges and how to address them. Understanding the needs and concerns of key constituencies allows organizations to connect more effectively with those who matter most to them.

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  • Qualitative That Clarifies.

    Listening, exploring, probing what’s underneath what consumers or business decision-makers think, feel and do—clear interpretation and actionable insight—it’s the essence of the craft and signature characteristic of our qualitative practice.

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  • Quantitative That Counts.

    Creative design, rigorous execution, thoughtful analysis, concise and compelling reporting—a roadmap for business decision-making—it’s the heart of the art and the hallmark of our quantitative practice. Read More
  • A Proven Track Record.

    The more you see the more you know. We have more than 25 years and 2,500 assignments worth of studying consumers and business decision-makers. Read More
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  • "Scientific development depends in part on a process of non-incremental or revolutionary change. Some revolutions are large, like those associated with the names of Copernicus, Newton, or Darwin, but most are much smaller, like the discovery of oxygen or the planet Uranus. The usual prelude to changes of this sort is, I believed, the awareness of anomaly, of an occurrence or set of occurrences that does not fit existing ways of ordering phenomena." - Thomas Kuhn
  • "Instinct is a marvelous thing. It can neither be explained nor ignored." - Agatha Christie
  • "I don't thinks it's proving anything Doc, as a matter of fact I don't even know what it means. It's just one of those things that gets in my head and keeps rolling around in there like a marble." - Lieutenant Columbo