Communications/IT

The last few decades have seen the most important and sweeping communications changes since the 1870s. The intense competition in a once monopolistic industry, the explosive growth of wireless communications, and the dominance of the Internet have driven enormous change for customers and service providers alike.

Communications research has been an integral part of our work since the company's inception. We've explored almost every facet of telecommunications and data communications in both residential and business markets.

Communications/IT study examples:

• Advertising and positioning
• Billing satisfaction
• Brand tracking
• Bundling and multichannel services
• Consumer brand loyalty and defectors research
• Customer satisfaction at the consumer and executive levels
• Market segmentation and market share
• New product and service assessment
• New technology development
• Pricing and packaging
• Wireless-only demographic profiling