Healthcare

What separates the healthcare industry from most others is the products and services it provides, which can have a powerful, and at times omnipotent, impact on the basic wellbeing of consumers. In addition to being one of the world's largest, fastest-growing industries, it also faces challenges: labor issues, public perception, and political considerations. And proposed solutions to these challenges generate passionate reactions among end-user consumers of healthcare services and among businesses that purchase benefits for their employees.

But while the stakes may be higher and emotions may run stronger, the healthcare industry still has products and services to be marketed, competitors to contend with, and customers to be won, served, and retained. Toward these ends we have conducted a wide range of research for healthcare clients, employing a variety of methodologies.

Healthcare study examples:

• Brand positioning
• Customer service performance evaluation
• New product and ad concept testing
• Relationship-building strategies
• Service benchmarking
• Subscriber satisfaction assessment
• Wellness program measurement