Insurance

Insurance dates back thousands of years, but never has the industry seemed so controversial. From the explosion of a lawsuit-happy society, to increasing insurance costs, to public calls for insurance reform, the insurance industry is ever-changing.

Our work in the industry dates back almost two decades, so we've examined the changes that have taken place. We've conducted dozens of studies for a range of clients, from research identifying feelings about providers now, to projects focused on what people want to see from providers down the road.

• Customer satisfaction research
• Distribution/delivery strategy research
• Market share assessments
• Marketing/positioning strategy research
• New product testing (e.g., safety devices)
• Perceptions of insurance offerings (e.g., retirement services, HMO services)
• Provider brand assessments
• Studies of agent/broker attitudes toward providers
• Studies of provider/agent communications effectiveness
• Studies of sources of insurance information and influence