Media and Entertainment

The explosion of media and entertainment options and alternatives truly boggles the mind, and the number of options grows each year. Accompanying this trend is a well-documented steady decline in consumers' perceived leisure time. Put these two phenomena together, and we end up with a media and entertainment bottleneck, with more and more options competing for slices of a smaller and smaller leisure-time pie.

Faced with this sometimes overwhelming array of media and entertainment choices, consumers tend to look for rocks of stability—favorite television programs, musicians, newspapers, magazines, websites, or service providers they can count on to provide the type of experience they're looking for. Becoming part of the consumer's regular media and entertainment set is the primary goal of media and entertainment companies. We've worked with a wide range of these companies to help them identify strategies for becoming—or remaining—part of the mix.

• Ad/promotion testing
  
• Consumer demographic profiling
• Customer/subscriber satisfaction research
• Design/redesign assessments
• Editorial/programming content testing
• Green product wants/needs
• Loyalty/defector research
• New product/product line testing
• Research on broad TV programming strategy
• Social networking usage
• Talent assessments
• TV pilot testing
• Use/purchase tracking studies
• Videogame assessments