Sports

The sports industry is unique, with a consumer appeal that grows out of paradox: consumers do not need sports, yet they cannot seem to do without them. Though sporting events hold no weighty consequence for people's lives, there are elements of the sacred in the ritual observances of each game.

Despite its uniqueness, the sports industry still has markets to serve, products to offer, customers to hold on to, competitors to beat, and employees to motivate. Sports is one of our primary areas of research specialization; we've conducted a wide range of studies for professional sports leagues and various other sports entities.

• Fan base tracking
• Assessments of fan base characteristics
• Brand assessments for leagues/organizations
• Drivers of fan interest
• Sports participation tracking
• Licensed product purchase research
• New league testing
• Sponsorship awareness/attitudes
• TV viewership measurements
• Studies on sources of sports information and influence