2003 Kids Pulse Presented In New York 

Posted: September 23, 2003  

Vivian Harris, vice president of The Taylor Research & Consulting Group, presented findings from the company’s 2003 Taylor Kids Pulse -- a nationwide research project it conducts annually among kids ages 8 to 15 -- at the Advertising Research Foundation’s Week of Workshops.

The Taylor Kids Pulse examines how kids spend their time, their technology usage, their sports interests, their use of the Internet, and their primary concerns.

The presentation, entitled “Where The Wired Things Are: Kids, Parents, and the Internet,” examined the role the Internet plays in the lives of children.

The annual Week of Workshops took place in New York City on September 22-25, 2002. For more information on the study, please contact Jason Grucel at (603) 422-7615 or jasong@thetaylorgroup.com, or visit the Home page of this Web site to download the presentation.

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