A New Face

We're not sure exactly when, but at some point over the last four months, the New Hampshire Primary began. And that should make Erica Rickel feel right at home.

Erica recently moved to Portsmouth to join The Taylor Group as a moderator and senior consultant. Originally from Maynard, Massachusetts, Erica spent the last 10 years in Washington, D.C., where she moderated focus groups for, among other clients, a wide range of congressional election campaigns.

"Political research is more about ideas than products," Erica said. "You have a constantly moving target because your candidate is evolving and the media is changing the context with every news cycle, which impacts your message and strategy."

Personally, Erica has traveled a great deal, having seen all of Europe, Guatemala, Mexico, and The Caribbean. She has been working on her Spanish informally for about six months now, having taken a six-week class in Guatemala in 2005. She also enjoys reading and is addicted to her iPod--habits we're sure will help her fit right in at Taylor.

Erica has jumped right into things already, working on several projects in the electronics and media industries. We are thrilled to have her on staff and are looking forward to working with her.