Going Green

Being "green" is no longer just an environmentalist's concern. Political candidates are talking about it. Corporations are trying to find ways to capture it. Quirk's Marketing Research Review recently dedicated an entire issue to it. Here at the Taylor offices, we've instituted an aggressive recycling program and are saving on waste and energy costs.

Environmental awareness has taken off this decade, especially over the last several years. There's been a notable increase in consumer expectations for companies' green products and green business practices. Consumers are making changes, and they expect businesses to follow suit. As many companies have scrambled to respond, we wondered: Who's succeeding?

So we set out to conduct a self-funded online study measuring the "green" brand image of major U.S. corporations. The research, released today, consisted of 617 online interviews and measured the environmental image of 71 business-to-consumer-based companies in the U.S.

We invite you to check it out and join in the green discussion: view our press release or download the full report from our website.