Taylor Green Report Card - Spring 2009
Being “green” is no longer just an environmentalist’s concern. Environmental awareness has taken off this decade, especially over the last several years. There’s been a notable increase in consumer expectations for companies’ green products and green business practices. Consumers are making changes, and some expect businesses to follow suit. As many companies have scrambled to respond, we wondered: Who's succeeding?
The Taylor Group’s Green Report Card examines consumer perceptions of corporate greenness. It looks at 93 companies over 13 industries, gathering “environmental friendliness” ratings and tracking perceptions over time. (This report is the second wave of this research and includes first-wave data for comparison purposes.)
The report, which analyzes data The Taylor Group collected online, is 41 slides long and includes data for each of the 93 companies and each of the 13 industries. It also includes implications for future action.
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