Our mission is to bridge the gap between traditional market research firms that concentrate on rigorous data collection and management consulting firms that focus on industry expertise and advice. We offer the strengths of both approaches, bringing creativity and insight to a thorough design and analytic process.
International Capabilities
The growth of the global economy has opened markets around the world. New and potential global customers have distinct needs, attitudes, and preferences. We help our clients understand these customers better. In turn, our clients can better serve these customers’ needs.
We have strategic alliances with research suppliers all over the world, from Seoul to Sao Paulo, from Brussels to Buenos Aires. We also have the in-house expertise to make sure the design and analysis of every study take relevant cultural differences into account. The Taylor Group offers actionable insights into what customers are saying—no matter where they are, no matter what language they speak.
praxis:
The Taylor Blog
May 7, 2008
Moderators On Moderating
Despite my unapproachable nature, I occasionally m...
April 14, 2008
Take My Brand Image . . . Please!
Has anyone noticed how often age comes up in these...
April 9, 2008
No Surprises, No Boredom, No Problem?
After reading Peter's last entry about how searchi...
April 3, 2008
New England in Springtime: A Love-Hate Relationship
We've once again entered the time of year when I c...
March 18, 2008
I Eat M&Ms in Color Order
I do eat M&Ms in color order (but only when no one...
March 17, 2008
Young Professionals: Are We Getting A Fair Shake?
I was sitting in the lobby at my local Volkswagen ...
©2008 The Taylor Research & Consulting Group, Inc.