Our mission is to bridge the gap between traditional market research firms that concentrate on rigorous data collection and management consulting firms that focus on industry expertise and advice. We offer the strengths of both approaches, bringing creativity and insight to a thorough design and analytic process.
Market Research and Consulting
Our clients come to us with a common goal: to understand their markets better, so they can take effective action toward gaining competitive advantage. The bridge to that goal is different for every client, every project. We help our clients build that bridge.
To accomplish this, we bring four important characteristics to every assignment: 1) a strong grounding in the business issues faced by any organization, 2) the ability to understand the unique needs of each client in particular, 3) breadth of experience in designing studies that provide direct and actionable answers to our client’s key business questions, and 4) the ability to analyze the evidence we collect in light of these key business questions—and to offer guidance as to how this evidence can be applied to guide business strategy and action.
Business Expertise
Market and Product Assessment:
E-Commerce
New Product Development
Pricing Strategy
Bundling/Packaging Strategy
Market Opportunity Assessment
Channel Strategy
Market Segmentation
Competitive Intelligence
Demand Estimation
Communications and Positioning:
Brand Equity
Advertising Strategy and effectiveness
Web Site design
Corporate Image and Reputation
Customer Satisfaction:
Customer Loyalty and Defection Analysis
Satisfaction Measurement Programs
Organizational Effectiveness:
Employee Satisfaction
Customer Service Evaluation
Sales Force Evaluation
©2008 The Taylor Research & Consulting Group, Inc.