Our mission is to bridge the gap between traditional market research firms that concentrate on rigorous data collection and management consulting firms that focus on industry expertise and advice. We offer the strengths of both approaches, bringing creativity and insight to a thorough design and analytic process.
Methodology
The market research and consulting process consists of three phases: conception, execution, and application. Conception means choosing a study approach that will yield the most thorough, meaningful, and actionable answers possible. Execution means paying strict attention to methodological rigor. And application means using the analytic techniques that will yield maximum insight and provide clear direction for business action.
At each phase we bring extensive experience with the full range of methodological approaches and techniques, both qualitative and quantitative.
Design:
Ideation Sessions
Traditional Focus Groups
In-Depth Interviews
Telephone and Online Quantitative Designs
Web-Based Surveys
Mixed Methodologies
Secondary Research/Literature Review
Usability Testing
Online Focus Groups
Markets:
Shareholders
Business: Large, Midsized, Small
Special Demographic and Firmographic Targets
Educators
Government Agencies
Industry Analysts
Employees
Consumers: Adults and Children
Students: K-12 and Higher Ed
Analysis:
Conjoint and Discrete Choice Analysis
Regression Analysis
Factor and Cluster Analysis
Perceptual Mapping
Discriminant Analysis
CHAID
©2008 The Taylor Research & Consulting Group, Inc.