USTA Releases Findings From Latest Taylor Study
Posted: December 20, 2009
The United States Tennis Association has released some data from its 2009 participation survey, conducted annually by The Taylor Research & Consulting Group.
The findings show that 30.1 million people played tennis this year—a 12 percent increase from 2008 and up 25 percent from six years ago.
(Find the whole story here.)
From Tennis.com:
The survey showed participation grew in all age groups under 50 and within all ethnic groups. The biggest increases were among Hispanics, with 32 percent more playing the game. Blacks had a 19 percent increase.
“Over the past several years, we’ve strived to make the game more accessible, particularly at parks and schools around the country,” said Kurt Kamperman, the USTA’s chief executive of community tennis. “Combine this with the health benefits of tennis, and you get surging interest in the sport.”
The annual survey of 6,000 Americans was done by Taylor Research Group on behalf of the USTA and the Tennis Industry Association.
