The Taylor Group this week was awarded a multiphase qualitative research project to support the development of three new television programs.
President Scott Taylor will moderate a series of focus groups later this month to obtain target audience feedback to the new programs, all produced by A&E Television Networks.
A&E Television Networks and The Taylor Group have worked together to test more than three dozen new programs over the last eight years.
“We’re excited to be asked to moderate this latest round of focus groups for A&E,” said Taylor. “We very much look forward to it.”
For the last two decades, The Taylor Group has been heavily involved in research for the television industry (cable, broadcast, and satellite), ranging from concept and programming testing on specific television programs, to research on general programming strategy (including a major study for a broadcast network to identify the principles of successful prime-time programming), to research on new television technologies. Our clients include NBC, DIRECTV, A&E, The History Channel, Biography Channel, PBS, and the Corporation for Public Broadcasting.
For more information on The Taylor Group’s media and entertainment experience, click here.
