The market research and consulting process consists of three phases: conception, execution, and application.
Conception means choosing a study approach that will yield the most thorough, meaningful, and actionable answers possible.
Execution means paying strict attention to methodological rigor.
And application means using the analytic techniques that will yield maximum insight and provide clear direction for business action.
At each phase we bring extensive experience with the full range of methodological approaches and techniques, both qualitative and quantitative.
Case Study No. 1: Helping Create Dynamic Publications for the Print Media Industry
Case Study No. 2: Ongoing Tracking Research in the Sports Industry
Case Study No. 3: Customer Satisfaction Work in the Communications Industry
Methods: Focus groups Ideation sessions In-depth interviews Phone surveys Online focus groups Online surveys Secondary research Usability testing
Analysis: CHAID Cluster analysis Conjoint and discrete choice Correspondence analysis Discriminant analysis Factor analysis Latent class analysis Perceptual mapping Predictive modeling Regression TURF
Capabilities: Advertising testing Brand equity Bundling strategy Channel strategy Competitive intelligence Corporate image Customer satisfaction Demand estimation Employee satisfaction International research Market opportunity Market segmentation Pricing strategy Product development Sales force evaluation State-of-the-industry studies Website optimization/design
The Taylor Research & Consulting Group, Inc. Two International Drive Portsmouth, NH 03801 phone: (603) 422-7600 fax: (603) 422-7610
©2009 The Taylor Research & Consulting Group, Inc.
info@thetaylorgroup.com
